Hard Rock has embarked on quite an expansion project in the last few years. Significant results can already be seen, as venues such as Hard Rock Atlantic City have become true powerhouses in their respective areas. Additionally, they’ve announced plans for a casino and resort in Rockford, Illinois. As of October 2019, they also have a bid for an exclusive location in Athens, Greece.
Despite the overwhelming pressure to build upon their international success, the Seminole tribe-owned operator still prioritizes domestic expansion. This week, the venue was finally opened after much anticipation. To announce the new and improved Hard Rock Hotel & Casino Tampa, the city had the opportunity to see a ceremony featuring celebrities, acrobatics, and guitar smashing.
An Ambitious Plan That Came to Life
In 2018. Seminole Gaming announced its plans to give its Tampa venue a massive makeover. Known as one of their flagship locations, the Hard Rock Hotel & Casino in this Floridian city was projected to add hundreds of luxurious rooms, 6,000 new jobs, and 5,000 more slot machines. This plan was a part of a $2.4-billion project which aimed to further reinforce Hard Rock’s venues in Tampa and Hollywood as the premier entertainment venues in the entire gambling industry.
The highlight of this expansion is, of course, a myriad of improvements to their hospitality sector. With a new 15-story tower added to the existing Seminole Hard Rock Hotel, the facility will now offer 800 rooms and a total of 88 suites. Before, there were just nine, which further reinforces Hard Rock’s goals to target a more affluent audience in the future.
EDSA, a Fort Lauderdale-based landscape architecture firm, handled most of the renovations involving the outdoor pool area. They’ve added an extended deck that will be reserved for special events only.
Hard Rock’s massive growth in the last few years has been nothing short of impressive. With a business model aimed at those who love luxury, an awe-inspiring opening was something everyone expected. They did not disappoint.
First, a wire was spread between the old and new towers of the hotel. Then, the fearless Nik and Delilah Wallenda then proceeded to treat those present to a death-defying walk that resulted in ohs and ahs. Mitchell Cypress, vice chairman of the Seminole tribe in Florida stated that the performance symbolizes Hard Rock’s willingness to take risks and expand, while staying true to their roots.
Following these jaw-dropping acrobatics, guitars were smashed and Light Balance proved why they’re one of the most sought-after dance troupes in the country. The musical program was quite exciting was well, as Keith Urban, Big Boi of OutKast and DJ Jazzy Jeff treated the audience with a mix of different styles and different eras.
Prominent celebrities like Christie Brinkley and Nicole Kidman were also present and added additional flair to an already spectacular event. All of this was perfect foreshadowing for what players will experience in the new and improved Hard Rock Casino.
A Gambling Bonanza
This Tampa location has solidified itself as Hard Rock’s most lucrative venture, with approximately $1 billion of revenue on an annual basis. Industry experts have predicted a possible expansion, citing “crowded casino floors” as one of the venue’s biggest flaws. Hard Rock wasted no time, as they made significant improvements in their offering of games and space alike.
In total, the new casino has 245,000 square feet of space that’s meant exclusively for gaming. Players will have access to more than 1,000 slots, bringing the overall number of games to around 5,000. Hard Rock put an emphasis on expanding their table game area, as they’ve opened a brand-new poker room with a total of 46 tables. DJ Brody Jenner also contributed to the festivities by hosting a private celebrity blackjack tournament.
Those who attended the opening and visited the casino expressed their amazement with the renovation efforts. One detail which caused a lot of stir was Elvis Presley’s iconic personal piano, gilded with leaves of 24-carat gold. The sublime musical instrument has the Hard Rock Hotel lobby as its home, as it is a fitting representation of the brand’s efforts to become kings of the hospitality industry.
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