The sports betting industry continues to grow each day with new states legalizing sports betting all of the time. Major television providers recognize how important sports betting has become, and they are all trying to incorporate betting into their programming. ESPN and Fox Sports are two of the biggest giants in the sports entertainment world, and they have both taken steps to become more sports betting friendly.
ESPN and Caesars Entertainment Reach Deal
ESPN is the worldwide leader in sports, and the company appears ready to tackle the sports betting industry as well. It was only a matter of time before ESPN would try to capitalize on the growing industry, and they announced last week their initial plans to break into the market. Caesars Entertainment and ESPN have reached a deal that will change the way sports fans watch games and get information on the popular cable television station. Caesars will be the official odds data supplier for ESPN television and their digital platforms.
This deal is still in the initial stages, but expect to see some Caesars branding and data pop up on the TV side of ESPN in the coming weeks, and it will just continue to grow. ESPN has already rolled out a show entitled “Daily Wager,” and Caesars Entertainment will provide plenty of stats and data to back that show. ESPN has also agreed to build a studio at the Linq casino-resort, and they will produce much more betting themed content from that studio. Linq is a Caesars-owned casino in the sports betting capital of the world in Las Vegas.
Fox Sports to Include Betting Predictions
Fox Sports and the Stars Group have reached a deal that will bring betting predictions to the television side of things beginning this fall. Fox Sports agreed to pay $236 million for around 5% ownership in the Stars Group company, and it is expected to change the way viewers watch sports, especially on the football side of things. Fox Sports plans to unveil a pair of new betting options to go along with their television broadcasts as well, and both of them should be up and running before the beginning of the NFL season in September. Registered users will have the chance to win cash prizes by correctly predicting outcomes of sporting events, and the companies will offer a betting option under the name Fox Bet. Fox Bet will only be offered in states where it is currently legal to bet on sports.
The Stars Group owns and operates several major companies, including PokerStars and Oddschecker. The Stars Group is based in Toronto and has given Fox Sports the option to buy up to 50 percent of its US business within the next 10 years. Getting licenses in states is not always an easy task, but the Stars Group currently holds a license in New Jersey to accept sports bets. They also have a deal in place in more than 10 other states and are just waiting for those states to open up their betting. Fox Sports will change the way that viewers watch the NFL this fall, but they won’t be the last company to do so.
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