Major League Baseball has announced a multi-year agreement with Daily Fantasy Sports and sports betting giant FanDuel. The new partnership deal makes FanDuel an official gaming partner of the league.
Under the agreement, the operator will have exclusive rights to access and use official MLB data and logos across its online wagering platforms and retail sportsbooks.
This is the first official betting deal between FanDuel and Major League Baseball or any of its teams.
On the other hand, the announcement marks the third gaming partnership between the league and a sports betting operator since the onset of legal wagering in the country last year. The league has existing arrangements with DraftKings and MGM Resorts International.
In his address, the Vice President of Gaming and New Business Ventures for MLB Kenny Gersh referred to FanDuel as a leader in the sports wagering market. Gersh said that the league was confident that the operator would use the partnership to boost the sports betting experience for baseball fans.
FanDuel To Use The Partnership To Enhance In-Play Wagering
During the Thursday announcement, FanDuel’s President & COO, Kip Levin, said that baseball is among the most popular sports for bettors. The COO added that partnering with the league would enable the company to make the experience better for their customers.
The Flutter Entertainment-owned gaming company has stated that it will use the official league data to enhance the live betting experience around baseball. In-play bets account for more than 50 percent of the total handle posted by FanDuel Sportbooks.
The company has similar agreements with the National Hockey League (NHL) and the North American pro basketball league, the NBA. Also, FanDuel has a continuing partnership deal with the New York-based basketball team, the Brooklyn Nets, since 2014. It is also an official sponsor and sports betting partner of the New Jersey Devils.
FanDuel Group and US Sports Betting
Founded in 2009, FanDuel is the second largest DFS operator in the US based on user base. The company was acquired by Paddy Power Betfair in July 2018, and it serves as the British bookmaker’s primary operating brand in the US market.
With the onset of legal sports betting last year, FanDuel entered the regulated market through a partnership with Meadowlands Racetrack in New Jersey. The FanDuel Sportsbook at Meadowlands Racetrack opened on the first day of New Jersey sports betting on July 14, 2018. The retail sportsbook was followed by an online wagering app branded as Fanduel Sportsbook.
Since then, the operator has established a strong presence in the US sports betting space through similar partnerships with licensees in other regulated jurisdictions.
In Mississippi, FanDuel runs two sportsbooks through an agreement with Boyd Gaming. The wagering venues are located at IP Casino and Sam’s Town in Tunica. In West Virginia, the company operates a FanDuel-branded sportsbook at Greenbrier, and in New York, it has a retail sports betting facility at Tioga Downs in Nichols.
FanDuel also operates retail and mobile betting platforms in Pennsylvania, and it is set to make a debut in the newly launched Iowa market soon.
Also, the company recently acquired a permit to operate sportsbooks at two Boyd Gaming casinos in Indiana. The state is working on launching legal wagering on Sept. 1.
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